Retention Intelligence
Retention Dashboard
15-month analysis · Jan 2025 – Mar 2026
Avg Retention
72.2%
15-month avg
Avg Churn
27.8%
Monthly average
Avg Lifetime
3.6 mo
Client lifespan
Est. LTV
$527.93
Avg payment × lifetime
Latest: Feb 26 → Mar 26
63%
Retention rate
373
Churned
335
New clients
634
Retained
Month-over-Month Retention
Jan 2025 – Feb 2026 · Best: Apr 25→May 25 (79.5%)
Active Payers Over Time
Monthly recurring clients
New Clients vs Churned
Month-by-month flow
New
Churned
Cohort Survival Grid
% of original cohort still active each month. Color: ≥80% · 60–80% · <60%
| Cohort | Size | M+0 | M+1 | M+2 | M+3 | M+4 | M+5 | M+6 | M+7 | M+8 | M+9 | M+10 | M+11 | M+12 | M+13 | M+14 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jan 25 | 127 | 100% | 63.8% | 57.5% | 48.8% | 38.6% | 33.1% | 29.9% | 22.8% | 17.3% | 15% | 11.8% | 10.2% | 5.5% | 4.7% | 5.5% |
| Apr 25 | 448 | 100% | 79.5% | 63.6% | 52% | 39.1% | 27.7% | 15.4% | 15% | 13.2% | 11.2% | 8.9% | 6.7% | |||
| Jul 25 | 815 | 100% | 77.1% | 59.5% | 35.6% | 32.6% | 27.7% | 21.6% | 16.4% | 10.8% | ||||||
| Oct 25 | 795 | 100% | 77.5% | 65% | 51.8% | 36.4% | 25.5% | |||||||||
| Jan 26 | 967 | 100% | 73.1% | 51.1% | ||||||||||||
| Feb 26 | 1007 | 100% | 63% |
💡 Best cohort: Apr 25→May 25 (79.5%) · Worst: Sep 25→Oct 25 (57.5%)
Month-over-Month Detail
| Period | Start | Retained | Churned | New | End | Retention |
|---|---|---|---|---|---|---|
| Jan 25 → Feb 25 | 127 | 81 | 46 | +112 | 193 | 63.8% |
| Feb 25 → Mar 25 | 193 | 149 | 44 | +165 | 314 | 77.2% |
| Mar 25 → Apr 25 | 314 | 242 | 72 | +206 | 448 | 77.1% |
| Apr 25 → May 25 | 448 | 356 | 92 | +254 | 610 | 79.5% |
| May 25 → Jun 25 | 610 | 426 | 184 | +267 | 693 | 69.8% |
| Jun 25 → Jul 25 | 693 | 534 | 159 | +281 | 815 | 77.1% |
| Jul 25 → Aug 25 | 815 | 628 | 187 | +228 | 856 | 77.1% |
| Aug 25 → Sep 25 | 856 | 612 | 244 | +263 | 875 | 71.5% |
| Sep 25 → Oct 25 | 875 | 503 | 372 | +292 | 795 | 57.5% |
| Oct 25 → Nov 25 | 795 | 616 | 179 | +301 | 917 | 77.5% |
| Nov 25 → Dec 25 | 917 | 693 | 224 | +254 | 947 | 75.6% |
| Dec 25 → Jan 26 | 947 | 671 | 276 | +296 | 967 | 70.9% |
| Jan 26 → Feb 26 | 967 | 707 | 260 | +300 | 1007 | 73.1% |
| Feb 26 → Mar 26 | 1007 | 634 | 373 | +335 | 969 | 63% |